Eclectic grandpa dressing, jellyfish aesthetics, kitschy kitchens stocked with thrifted finds in pop colours, and Cafécore are the four soon-to-be-trends predicted by the Pinterest Cheat Sheet for 2024. If that sounds crazy to you, well buck up and get on the bandwagon—the image sharing and social media app now is the one-stop shop for all kinds of inspiration. In February 2024, Pinterest reported 498 million monthly active users—up by 16 million users from the previous quarter, with Gen Zs forming 40 per cent of their base.
Once the platform for wedding mood boards, now it’s a smorgasbord of style and aesthetics not dictated by algorithm. In fact, Sara Pollack, Pinterest’s global head of consumer marketing, has been quoted as saying that GenZ is making aspirational boards about houses they want to live in, places they want to visit, and even the kind of people they want to date. ADVERTISEMENT Creator and influencer Sejal Kumar, who is based in New Delhi, is one of the 498 million Gen Z users, who uses the platform to seek inspiration for drama, music videos, style, hair and makeup.
“I like Pinterest because my content is very visual and it helps me create one-minute drama reels, creating different setups, and different characters,” she says. What I like best is that there are no comments so it is like a positive bubble, I often go into it just to feel creatively inspired. And I share what I like with my team.
” For Drishti Sharma, lifestyle creator and graphic.
