Holiday season is well and truly in full swing and, if you’re anything like me, you’ll most likely have been living vicariously through all your favourite influencers lately as they take off to exotic locations with crystal blue waters and white sand beaches to soak up the summer sun. While I’m obsessed with nearly every aspect of these holidays, from the food to the hotels, it’s their holiday style I most like to keep an eye on to provide inspo for my own holiday wardrobe. There’s one trend I’ve seen cropping up endlessly on my feed recently and it’s one that I’ll definitely be recreating as soon as I get the chance.
2024 is the year of the beach , where is topped with a matching for the ultimate in coordination. The resulting look is incredibly chic and, in my opinion, turns simple swimwear into a whole fashion moment. The great thing is, this season many brands are doing the hard work for us and catering to the top-to-toe coordinating beach look.
My personal favourite is CinCin’s pink moment which not only includes matching swim and beachwear but also accessories in the form of headscarves and . For something more classic, you can’t go wrong with iconic zig zag printed beachwear, a favourite of Bettina Looney, which feels both nostalgic and modern in equal measure. If co-ordinating colours are more your style, channel Grece Ghanem by opting for a monochrome set with added sparkle (I've found a great set from Oseree below) or, for sophisticated simplicit.
