A visitor from New York City asked me this week how Las Vegas locals beat the heat. I quickly advised, “Get to a cool place.” And then I thought of the water effect at Particle Ink.
This is the mark of an effective entertainment vehicle, when it comes to you incidentally. Particle Ink has been in my head since it opened at Luxor 100 days ago, passing the benchmark this past Saturday. The illuminated, multicolored pond in the middle of Particle Ink’s main room was among the more inventive elements brought to the immersive attraction.
It was also the most difficult to execute, on the second-floor space that was once the hotel’s wedding chapel. Particle Ink is simply a walk-around experience left to the visitor’s imagination. The elastic, round-headed character Particle dances around and jumps around a bedroom, interacting with the human artists in the venue.
The projection in the maze of enclaves is sometimes crude, but always dazzling. The creative team at Particle Ink has done its work so effectively that when you’re inside, you forget the space is just across from Original Chicken Tender at Luxor food court. They also understand, 100 days in, how competitive Las Vegas has become for immersive attractions.
Vying for attention are lluminarium at Area15, Fantasy Lab at Fashion Show mall, Arte Museum at the 63 Las Vegas and incoming Dreambox 360 at Linq Promenade. There is not a weak effort in the bunch, an indication that stiff competition only enhances quality. Par.
