It is the goal of almost every brand not just to create clothes, but to create a lifestyle. (Or, in the words of Ralph Lauren: “I don’t design clothes. I design dreams.
”) So it’s no wonder that every summer, countless fashion houses pop up in vacation spots that blend seamlessly with their aesthetic: a few weeks ago, Jacquemus announced they’d opened a store, restaurant, taken over a beach club in St. Tropez—before quickly posting again that they would also be setting up shop in the Bahamas. So, decided to round up all the fashionable pop-ups in resort locales this summer.
From the Hamptons, to the Bahamas, to St. Tropez—there are many stylish places to shop for summer clothes while on holiday. Louis Vuitton has transformed the Miami members-only club, Casa Neos, into an LV poolhouse: terraces, docks, and the pool cabanas are covered in the house’s iconic flower monogram in fuchsia and orange, and giant seashell sculptures dot the property throughout.
A pop-up shop will sell everything from leather goods, ready-to-wear, to surfboards, as well as the raffia OnTheGo Miami bag. Jacquemus brought a south-of-France flair to the Four Seasons Ocean Club by redecorating the hotel’s Ocean and Versailles pools opening a seasonal pop-up store. Stylish jet setters can also buy a custom Jacquemus for the Ocean Club pool towel.
By Malene Birger’s bohemian-yet minimalist dresses are now available a few steps from the port in Hydra, Greece. The Nordic brand set up shop in.
