Despite spotty showers and an often unrelenting sun, Philly didn’t let anything kill its vibe at the 2024 Roots Picnic, which took place June 1-2. Nas , Jill Scott and Lil Wayne — alongside The Roots , Trombone Shorty and PJ Morton — headlined this year’s festival, which took place at The Mann in Fairmount Park in Philadelphia, Pa. Other notable performers included Method Man and Redman with J.
Period, Adam Blackstone with Fantasia and Tasha Cobbs-Leonard, Robert Glasper with Yebba, Sexyy Red, Babyface, October London, Smino, the Go-Go Backyard Band with Scarface and Amerie, Wale, Marsha Ambrosius, Funk Flex, Leon Thomas, Kenya Vaun, Q, BLK Odyssy, Shaboozey, André 3000 and more. Held across two separate stages — as well as the Centennial Stage, which hosted live podcasts, DJ sets and other curated experiential media activations — Roots Picnic celebrated countless facets of Black culture across music, food, liquor, art, double dutch and more. Among the most frequented brand activations was Grand Marnier — who hosted Billboard at the festival — which had a footprint where attendees and talent alike could find a beach-esque reprieve with various cocktails made with Grand Marnier cognac and Espolòn tequila.
Partnering with 2024 Roots Picnic is just the latest iteration of Grand Marnier’s relationship with hip-hop. On April 29, the cognac brand teamed up with Billboard 200 chart-topper 2 Chainz for The Rouge Room , a digital content series celebrating the po.
