Key Takeaways Today, consumers are increasingly prioritizing doing business with companies that can clearly demonstrate a commitment to improving the world around them. These drivers can range from supporting important social issues to providing eco-friendly products. In fact, over 40% of consumers admit that they are more likely to purchase products or services from businesses that embrace sustainability.
For this reason, it should come as no surprise that nearly 100% of all S&P 500 companies have environmental and sustainability goals. Within the small business community, there is a misconception that ESG (environmental, social, and governance) initiatives are something only large corporations can afford to implement. This couldn't be further from the truth.
For small businesses and entrepreneurs, sustainability efforts can actually improve operational efficiency, increase customer demand and boost profitability. Here are six easy ways small businesses can capture the financial benefits of sustainability. Related: How to Harness the Power of Sustainability in Small Business to Drive Profits and Capital 1.
Implement energy-efficient solutions Many businesses require a lot of energy to operate, especially if they have a manufacturing center. One of the easiest and most effective ways to embrace sustainability is by implementing solutions that reduce the amount of energy consumed by the business. These actions include upgrading to LED lights, installing smart thermostats, repl.
