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There are a good number of options on the Australian share market for investors looking for exposure to the . But which ASX retail shares are in the buy zone right now? Well, six that analysts at Bell Potter are bullish on are listed below. But first, let's take a look at what the broker is saying about the sector.

Commenting on the retail sector, Bell Potter said: We make earnings changes to LOV & TPW driven by medium to long term revisions and PFP as we factor in the acquisitions announced yesterday. We also increase our target earnings multiples for LOV & UNI which see our LOV, UNI, TPW & PFP price targets increasing 17%, 9%, 6% and 2% respectively. We've seen the Consumer Disc.



sector (ASX200) testing its 10-year median P/E multiple (20.5x) back in Jul-23, however materially re-rating since then towards a high point in late Mar-24 (25.8x), and thereafter a correction back to 22.

5x. In this backdrop, we identify key opportunities where the valuations are well supported by distinctive growth traits and also clearly identifiable large TAM opportunities. Our key picks are the two global rollout names, LOV & PMV and also AX1 & UNI given the potential income tax cut benefit from 1Q25 to the younger consumer demographic and short-term catalysts for UNI associated with fast-approaching supportive comps.

Let's now take a look at six ASX retail shares that the broker is recommending as buys. They are as follows: ( ) Bell Potter has a buy rating and $2.50 price target on this footwe.

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