The 4th of July is one of the for sales and shopping. But it’s not this month’s only event that will help you connect with and convert many new customers. There’s Amazon Prime Day, a host of celebration days (like National Ice Cream Day), and more summer themes to tap into than we can count.
We’ve gathered up 51 July promotion ideas and enough examples to inspire your marketing all month long. Find your favorites, tweak them for your brand, and keep the Independence Day momentum going straight into August. Contents 💡 Download the to get a year’s worth of promotion ideas.
Give your July promotions a summer vibe You may sell things that are useful all year, but with a bit of finesse, you can help shoppers see why your products are a summertime necessity. So, make sure you’re tailoring your July marketing messages for the summer vibe. Position your products for summer Try positioning your products in scenarios where your customers will use them this time of year.
That’ll help them imagine how much better their July adventures will be once they get your goods. Use imagery and to tell a story where the shopper is the hero and what you sell is the perfect sidekick. Get help from influencers is an excellent play here since influencers can speak authentically to their audience about what’s happening during the season.
with an audience that matches your ideal customer, and work with them to talk about what you sell in the context of summer. Pair your summer position.
