When is not stepping into the cage or ring, he is developing his brand and ways that new fans can find him. The Irishman's ability to make effective business pivots has been impressive to see. Though we missed out on his return to competition in June because of injury, McGregor remains in the spotlight with his latest business venture, and MMA fans will be entertained by the new, ‘killer’ way fans can interact with the biggest star in combat sports.
We have seen the former two-division champion introduce his spirit company that coincided with his boxing match versus , “Notorious” started a McGregor Fast strength and conditioning program after losing to , and recently, McGregor as a part-owner. Now, the star is collaborating with HITMAN, one of the most successful video game franchises, and players can “take out” McGregor’s virtual character ‘The Disruptor’ in five unique ways. McGregor is all about this collab.
He has never had a problem being a hell-raiser in the past and this latest release aligns perfectly with his super-villain persona. The HITMAN series is based on a private agency that hires the best of the best to take out targets. Since 2000, fans have played the game’s lead character, Agent 47, through many different sandbox environments.
As technology has improved over the decades, so have the more realistic ways fans can approach their objectives. In their latest downloadable content (DLC), one of the ways to take out McGregor is by spiking his .
