Investing in Dubai real estate has always been attractive, but branded residences offer a particularly compelling opportunity. These luxurious properties combine high-end amenities, sophisticated design & architecture, superior service, and robust security, setting them apart from traditional real estate. In fact, Dubai’s branded residences are increasingly popular among high-net-worth individuals worldwide, with expressing interest in owning such properties, up from 59% in 2023, according to Knight Frank.
Diana Nilipovscaia, CEO of MERED, highlights five key aspects valued by these buyers: The demand for branded residences is growing rapidly, driven by rising affluence, increased mobility and the desire of wealthy investors to expand their property portfolios. Dubai is home to the number of branded residences worldwide, in line with the global growth in the sector. The UAE is also second behind the US for the biggest development pipelines for branded residences, with units currently in operation and 5,000 more in development.
This growth signals a robust investment opportunity with a promising future. Branded residences offer guaranteed returns, whether for rent or resale, making them a secure investment choice. Premium brands translate to premium rental income.
Due to their limited supply and high demand, branded residences maintain their value better than conventional real estate. They can appreciate by approximately and offer an average return on investment ranging from.
