featured-image

Renting your wedding dress is no revolutionary suggestion, with celebrity brides such as Boris Johnson's leading the way in 2021. The concept has been gaining popularity among the and money-savvy brides – especially amid the cost of living crisis. With Bridebook finding the average wedding dress costs £1,300, who has thousands to spend on a one-use dress? But there are numerous other reasons to consider leaving custom-made designer bridal gowns in the past and giving a dress a second lease of life.

By Rotation, Hurr and MyWardobe HQ have long been promoting , but more and more brands are jumping on board, from Rixo Rental to John Lewis Rental, P.S Bridal Rental and . The latter has highlighted some of the key reasons to give it a try – it's not just a bargain.



Let's start with the obvious benefit – the cost-saving. Renting a wedding dress from shops such as Art of Couture is a cost-effective option that can alleviate the financial pressures of the wedding budget. The average cost of a wedding surpassed £20k in the UK for the first time in 2024, and a large portion of your budget may be set aside for your dream gown.

Instead of investing in a dress that you will wear once, renting allows you to enjoy luxury at a fraction of the cost. The fashion industry is the second largest polluter in the world, with 23 kg of greenhouse gasses produced for each kilo of new fabric. That said, layered tulle dresses and long bridal trains are certainly not cheap or sustainable to make.

.

Back to Fashion Page