Fashion designer Tarun Tahiliani is thrilled to be part of the 2024 Paris Olympics as the official dress partner for Team India . The prestigious event is set to take place from July 26 to August 11, and Tahiliani's collaboration with the Indian Olympics Association (IOA) through his ready-to-wear menswear label, Tasva, brings a unique blend of traditional and modern fashion to the forefront. For the opening ceremony, Team India's male athletes will be dressed in a stylish kurta bundi set, while the female athletes will don elegant sarees featuring digitally printed panels in saffron and green, symbolizing the Ashoka Chakra for peace and unity.
This ceremonial attire not only pays homage to India's rich cultural heritage but also incorporates elements of contemporary fashion. In a recent interview, Tahiliani shared his personal connection to uniforms, inspired by his father's career as an Admiral in the Indian Navy. "That's probably why I wear a bundi every day, my own daily uniform," he remarked.
This deep-rooted connection is reflected in his designs for the Olympic team, aiming to create outfits that are both stylish and comfortable. Tahiliani's vision for the men's ceremonial outfit includes a short kurta paired with a bundi, designed to offer both style and comfort. Using India's tricolor and traditional fabrics like brocade and Ikat print, Tahiliani aims to create a look that empowers athletes to represent India with pride and confidence.
"For the men, a short kurta pai.
