Celebrate the rich history and craftsmanship of Ginebra San Miguel In celebration of its 190th anniversary, Ginebra San Miguel Inc. (GSMI), the maker of the world's largest selling gin, is showcasing the Art of Gin on World Gin Day (WGD), a yearly Celebration of Gin every second Saturday of June, now held in Europe, Australia and parts of the United States as well as in the Philippines. GSMI led the first WGD celebration in the Asia-Pacific region in 2014.
Since then, gin enthusiasts eagerly anticipate GSMI's annual festivities, which have become a staple for aficionados and curious newcomers alike. GSMI continues its WGD tradition with month-long activities highlighting June as Gin month, starting with a media launch on June 4 at the Novotel Manila Araneta City. "This year's World Gin Day holds a special significance for us as it coincides with the 190th anniversary of our flagship brand.
To celebrate this milestone, we've crafted a one-of-a-kind World Gin Day experience, letting gin-enthusiasts step back in time and celebrate the rich history and craftsmanship of Ginebra San Miguel. After all, you do not get to 190 years without a milestone or a masterpiece", said GSMI marketing manager Ron Molina. Aside from showcasing the art of cocktail mixing, the main highlight of the WGD event is a walk-through museum filled with Ginebra artifacts, commemorative items, art pieces, and collectibles and an edu-tainment (educational-entertainment) performance showing the three-part journ.
