Why did it take so long? Fujifilm releases an almost endless number of Instax Mini instant cameras like the , but has only sold two wide-format Instax Wide instant cameras to date. After 10 years, Fujifilm is releasing the Instax Wide 400. The Instax Wide 400 replaces the decade-old Instax Wide 300 that was released in 2014, which itself succeeded the Instax Wide 210 launched in 2009.
Think about that for second, and how different 2014 was. TikTok hadn’t come out yet; USB-C and wireless charging were but dreams that wouldn’t become universal for a few more years; VR and mixed reality headsets like the Quest were still duct-taped-together prototypes. With the in recent years and a new wave of brand love for , I’d say the Instax Wide 400 is arriving just in time to capitalize on the anti-AI camera and editing sentiment as of late.
Comes In One Color Before I get to the new features in the Instax Wide 400, let’s talk about the color: a “fashionable green” according to Fujifilm. Maybe there will be other colors in the future, but at launch later, it only comes in the one. The Instax Wide 300 only came in two: a black and silver combo and a “toffee” colorway with a white body and light brown accents around the lens ring and shutter button.
Whereas the Instax Wide 300 was kind of Frankesteined together with a grip on the right side and a viewfinder bolted onto the left, the Instax Wide 400 cleans up the body design to make it more compact and moves the viewfinder to.
