Thursday, June 20, 2024 Exploring new horizons, experiencing diverse cultures, or simply relaxing, Indians have myriad motivations for traveling. Recently, music tourism has surged in popularity among Indian tourists, who increasingly plan their travels around cultural events like music festivals and concerts. This blend of travel and music enthusiasm is gaining traction, as more Indian travelers seek experiences that align with their personal interests.
Data from Booking.com’s Travel Trends for 2024 indicates that 33% of Indian tourists are eager to travel specifically to attend music-related events this year. As World Music Day approaches on June 21—a global celebration of music’s vibrant spirit—Booking.
com explores the motivations behind why Indian travelers are drawn to music events. What Drives Indian Travelers to Music Events? Music transcends borders and ignites the wanderlust of avid fans. According to data from Booking.
com’s Travel Trends for 2024, several factors motivate Indians to travel for music events:.
