Wednesday, May 22, 2024 The World Economic Forum has identified the top 10 countries for travel and tourism , emphasizing that pent-up demand following the pandemic is expected to drive passenger numbers back to pre-pandemic levels in 2024. Despite this resurgence, the recovery has been uneven across the globe, with some nations better positioned to handle future challenges and opportunities. Global international tourist arrivals are anticipated to reach pre-pandemic levels by 2024, fueled by this pent-up demand.
However, the recovery has faced numerous challenges, including macroeconomic, geopolitical, and environmental factors, which have added pressure to the industry. These challenges are expected to evolve, necessitating adaptations in the travel industry through the growth of digital technologies and AI. According to the World Economic Forum’s Travel & Tourism Development Index (TTDI), the US, Spain, and Japan are the top three countries best placed for travel and tourism.
The TTDI serves as a benchmark for stakeholders to gauge progress, inform decisions, and encourage sustainable and resilient growth in the travel and tourism sector. Europe dominates the top 10 economies for travel and tourism, with the US clinching the top spot. The 2023 index revealed that while 71 of the 119 ranked economies improved their scores between 2019 and 2023, the average improvement was just 0.
7% above pre-pandemic levels. These factors have led to a supply and demand imbalance, inflati.
