Tuesday, June 25, 2024 The Ministry of Tourism and Creative Economy, through the Wonderful Indonesia brand, has launched the “Wonderful Indonesia Co-Branding School Break 2024” program titled “Co-branding: Travel Responsibly,” which aims to introduce green and sustainable tourism during the school holiday season. Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, during “The Weekly Brief with Sandi Uno” at Gedung Sapta Pesona, Jakarta, on Monday (24/6/2024), explained that the “School Break” program offers educational tourism as an alternative during school holidays. This initiative aims to provide tourists, especially the youth, with educational experiences about environmental impact and the creative reuse of used products.
“And this will be in four cities that we will visit in June-July, Jakarta AQuarium and Safari, Saung Angklung Udjo Bandung, HeHa Stone Valley Yogyakarta, and Beachwalk Shopping Center Bali,” said Menparekraf. The school holiday period extends beyond Indonesia, offering an alternative tourism option for foreign tourists visiting the country. This activation involves 21 co-branding partners collaborating as venue providers, product waste providers, waste management hub service providers, cargo service providers, game prize providers, and post-event upcycling practitioners.
Among the co-branding partners are Jakarta Aquarium and Safari, Saung Angklung Udjo, HeHa Stone Valley, Beachwalk Shopping Center, Aice, Paxel, Dagadu .
