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Just why is Fjällräven gear so expensive? Whether it’s the trendy and colorful Kånken backpacks, which saw sales explode globally during the 2010s, or its high performing outdoor apparel, such as the iconic Greenland jacket, Fjällräven gear costs a pretty penny. What is it about the Swedish brand that has seen it rise to prominence on the world stage and how is it able to command such a cost? We’re here to reveal what’s behind the price, detailing Fjällräven’s ethos, design practices and commitment to sustainability so that you know what your hard-earned cash is paying for. The primary reasons Fjällräven is so expensive are that its , featuring ; they have a ; and , which means it can set its prices high.

As is often the case with premium outdoor brands, Fjällräven’s origins can be traced back to a young, adventurous individual who was dissatisfied with the quality of outdoor gear at the time. In Fjällräven’s case, this was a 14-year-old named Åke Nordin, who was born in Örnsköldsvik on Sweden’s High Coast. It’s a place where rolling, forested hills meet the sea and it was the setting for the adventures of Åke’s youth.



After having trouble with his when trekking through the mountains of Västerbotten in 1950, he set about creating a new pack design in his basement, at first using a wooden frame. Fast forward ten years and Åke had perfected his design, this time using an aluminium frame. He launched the product and Fjäll.

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