PLENTY of Britons are feeling the urge to go on holiday and find some summer sun. Here we look at why vacations are so expensive in 2024 — and when the best time to book is to nab the best value deals. A 2023 survey by travel association Abta found that 64% of Brits were planning foreign holidays in 2024.
Prices rose post-Covid due to destinations being closed for long periods during lockdown and are still yet to return to pre-pandemic costs. In 2023 The PC Agency’s Paul Charles said: “Prices are rising by an average of 10 per cent for hotels, airfares and tour operator holidays yet we are still splurging, mostly to get away from bad weather. “Airfares in particular have never been this high and there's no doubt we've seen the end of the low-cost fare era.
“The bulk of us booking will still be paying much more in 2024 than we did in 2023, due to higher costs and price rises put through by travel firms.” Speaking at Travel Weekly's Future of Travel Conference in 2023, Travel Counsellors managing director Kirsten Hughes said prices should "flatten out" throughout 2024. She said: “I think average booking values will flatten out next year and normalise in some areas.
” But Kirsten also warned: “I don’t think it will go back to 2019 levels." At the same conference, Travel Trade Consultancy director Martin Alcock forecast average prices would change in 2024, explaining: “I think a lot of the recovery has been price-led. “Prices on average might come down but .
