Mexico’s tourism industry enjoyed a successful first quarter as hotel occupancy across the nation exceeded 60% in Q1 of 2024, according to data reported by the Tourism Ministry (Sectur). The 60.9% first-quarter occupancy rate was a 0.
4% increase over the same period a year ago and slightly better than the 60.2% rate reported for the January-July 2023 period . Hotels benefited from the rising influx of tourists during the first three months of 2024 .
The national statistics agency INEGI reported a nearly 11% rise in international visitors in March as compared to the same month a year ago. The quarterly Sectur report included data from 70 tourist destinations across Mexico with hotels in beach resorts enjoying an occupancy rate of 71.1% in Q1, the January-March period.
Hotels located in cities in the interior of Mexico saw 51.7% of their rooms filled. Tourism Secretary Miguel Torruco broke down the numbers further: The tourist destinations with the highest occupancy rate were Playacar (an exclusive tourism complex in Playa del Carmen, Quintana Roo) at 92.
9%; Nuevo Nayarit (formerly Nuevo Vallarta, Nayarit) at 86.7%; Akumal, Quintana Roo at 84.4%; Cabo San Lucas, Baja California Sur at 83%; Cancún at 81.
8%; and Puerto Vallarta at 81.5%. Sectur calculated that 20.
3 million tourists visited Mexican destinations during the first quarter of the year, with international tourists comprising 6.1 million — or 30% — of that total. Hotels in the interior of the country received 11.
