It’s been described as “the best tourism commercial you’ve ever seen” and “unconventional but hilarious” by companies such as Fast Company and Business Insider. Yet, Visit Oslo’s viral advertisement sounds like a vicious slam of the Norweigan capital. Filmed like a documentary, the 1.
45-minute video follows Halfdan (played by Norwegian actor Bendik Aunan); a 31-year-old local who “unfortunately” lives in Oslo. “I wouldn’t come here, to be honest,” Halfden says at the start of the video, which follows him as he wanders around pointing out everything he dislikes. The genius of the advertisement, however, is that all the things Halfdan hates are qualities that describe an underrated city not yet overrun by tourists .
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