ORLANDO — Visit Orlando has launched a suite of enhanced websites to promote the destination to all types of travellers. Following extensive research on its target audiences, VisitOrlando.com, OrlandoMeeting.
com, VisitOrlando.org, MagicalDining.com and Spanish, Portuguese, French Canadian and German websites are now live.
“These new platforms are more than just websites — they serve as gateways to our destination for all of our unique audiences around the world, especially Canada.” said Casandra Matej, president & CEO of Visit Orlando. “As one of the first opportunities our Canadian audiences have to connect with our destination and make decisions about how they spend their time and resources, it is critical we make the experience as helpful and meaningful as possible.
” New enhancements include: The redesign of Visit Orlando’s websites began more than 18 months ago, with the organization tapping Orlando-based research firm C3R to conduct extensive user testing. Following the results, Visit Orlando partnered with another Orlando-based company, Purple Rock Scissors, to transform the design of the websites, including:.
