Thursday, May 30, 2024 VIBE by Jet2holidays has announced its third consecutive year as the official travel partner for Love Island, which returns to screens on June 3rd, broadcasting on ITV1, ITV2, ITVX, STV, and STV Player. This partnership follows its remarkable success last year and aims to further enhance brand recognition for VIBE—a collection featuring over 180 hotels targeted at the millennial demographic across Europe and the Mediterranean. With over three hundred million streams on ITVX, Love Island has captivated viewers nationwide, making its All Stars series the most-watched digital program of the year and drawing the largest commercial audience among 16-34-year-olds to date.
To capitalize on this key audience, VIBE by Jet2holidays will launch the “Summer of VIBE 2024” campaign, filled with exciting initiatives such as exclusive competitions, TV and digital ads, product placements, and social media activities featuring unique content. Celebrating this collaboration, VIBE by Jet2holidays has initiated a contest offering a chance to win a seven-night stay in Tenerife for two at the 3-star SHOELO Lodges Los Gigantes, along with exclusive Love Island merchandise. For a chance to win, participants can enter via the Love Island Competition on the Jet2holidays website.
Moreover, several other contests will run during the series on TV, Video on Demand, and Love Island’s social channels and mobile app, offering viewers opportunities to win one of six VIBE holidays.
