Wednesday, June 5, 2024 The United States Tour Operators Association (USTOA) hosted the Sustainability is Responsibility (SIR) Summit from May 18 to May 21, 2024, in Singapore. This pioneering event convened representatives from member tour operators, destination marketing organizations, airlines, hotel companies, and other travel providers to exchange valuable insights and best practices for promoting sustainable tourism. The Singapore Tourism Board was the host for the 2024 SIR Summit.
USTOA President and CEO Terry Dale said this year’s summit was just as impactful as the first one. “From engrossing panel discussions to exhilarating outings, this year’s SIR offered a wealth of knowledge and opportunity for networking and learning how to be better stewards in the travel industry,” Dale continued. “The level of commitment from our members to shape and build a better, more responsible travel experience for future generations is truly inspiring.
Endless thanks to our generous hosts from the Singapore Tourism Board for sharing how this amazing destination is leading the charge towards a sustainable future for the travel industry.” “The Singapore Tourism Board, with the support of Singapore Airlines and Destination Asia, is honored to have hosted this year’s SIR Summit and to contribute to USTOA’s mission of fostering a more sustainable tourism industry. Sustainability is a top priority for Singapore, and our active engagement with stakeholders, including local .
