Thursday, July 4, 2024 The UN Tourism is set to emphasize collaboration and investment in Africa’s tourism sector at the Regional Conference on Brand Africa in Livingstone, Zambia, on July 22, 2024. This event aims to highlight the continent’s growth potential and position Africa as a top global destination. The conference will feature a closed-door session known as the Brand Africa Think Tank.
This gathering will include top CEOs, National Tourism Organization general managers, and private sector stakeholders to develop effective marketing and branding strategies. The focus will be on rebuilding market confidence post-pandemic and showcasing Africa’s natural and cultural assets. A dedicated session will highlight global tourism investment trends, with a particular focus on Zambia.
Experts will discuss sustainable development opportunities and strategies to attract tourism investments. This session aims to provide insights into the current landscape and future potential of tourism investment in Africa. One of the key outcomes of the conference will be the launch of the “Doing Business Guidebook for Zambia.
” This guidebook will offer practical guidelines for sustainable tourism development within the country. It aims to attract investors by providing comprehensive information on the business environment, regulatory framework, and investment opportunities in Zambia. The event underscores the importance of collaboration between sector leaders, member states, civil soci.
