Saturday, June 22, 2024 The UEFA EURO 2024 is set to be a magnet for international tourists, enhancing the already strong travel sentiment among European and overseas travelers. The German National Tourist Board (GNTB) is promoting this grand event through a strategic partnership with UEFA EURO GmbH. The GNTB anticipates over three million additional international overnight stays as football fans flock to Germany to attend the matches and explore the country.
This influx will significantly boost hotels and restaurants nationwide. Beyond the ten host cities, which will feature large stadiums and fan zones, even the rural regions accommodating the 24 teams and their support staff will see a surge in visitors. Additionally, EURO 2024 will offer a rich cultural experience with more than 300 events spread across 45 locations throughout Germany.
Petra Hedorfer, CEO of the GNTB, explains : “The European Men’s Football Championship in Germany is an event whose significance extends far beyond the sporting tournament. In the context of EURO 2024, we are promoting a longer stay for international guests that goes beyond attending a football match. A recent, exclusive GNTB real-time survey in three strong source markets (Great Britain, France and Spain) confirms our strategic approach: 92 per cent of those surveyed who are coming to Germany for the UEFA EURO 2024 not only want to attend the match, but also stay in the country for longer.
38 per cent plan to spend up to three nights si.
