Wednesday, June 19, 2024 TwelveTM, the innovative company focused on carbon transformation, which converts CO2 into valuable products, has announced the launch of its groundbreaking “Fuel for the Long HaulTM” brand campaign. This campaign introduces a revolutionary technology and the company’s first market offering, E-Jet® Sustainable Aviation Fuel (SAF). E-Jet® is an e-SAF, a fuel derived from CO2, water, and renewable energy sources, resulting in lifecycle emissions up to 90% lower than conventional jet fuel.
Compared to other SAF options, e-SAFs use up to 1,000 times less water and 30 times less land. The “Fuel for the Long Haul” campaign marks a significant step in promoting sustainability in aviation by showcasing E-Jet® SAF as a bold new standard. The campaign will be featured in various channels including out-of-home advertising, print, digital media, installations, and through online and in-person events.
These efforts aim to educate and engage industry leaders and travelers in discussions about sustainable aviation. Established in 2015, Twelve has emerged as a leader in climate technology, striving to create a fossil-free future through carbon transformation and electrochemistry. The upcoming launch of E-Jet® SAF underscores Twelve’s commitment to this vision.
The company has formed key partnerships with industry leaders such as International Airlines Group (IAG), British Airways, Alaska Airlines, Microsoft, Shopify, SABA, Boston Consulting Group, and.
