Saturday, July 6, 2024 TUI Group, a global leader in the tourism industry, is expanding its robust presence in Tours & Activities through a strategic partnership with lastminute.com, a leading European travel-tech company specializing in Dynamic Holiday Packages. As the chosen Tours & Activities partner, TUI will equip lastminute.
com and its various brands such as Bravofly, Rumbo, Volagratis, and Weg.de, with a cutting-edge platform. This platform will offer thousands of unique experiences suitable for both city-break and beach locations across more than 100 countries worldwide, serving millions of customers annually.
Luca Concone, CEO of lastminute.com said: “I want anyone to see us as their ideal travel companion across the entire travel journey. I believe Tours & Activities have a huge potential to become a vital component of a Holiday Package.
Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access. This exciting partnership enables us to deliver an easier, more enjoyable and even more enriched customer experience.” The new platform will seamlessly integrate with lastminute.
com’s current channels such as the website, CRM, and SMS, providing a smooth experience for users. Already live for lastminute.com, the platform is set to be launched for Bravofly, Rumbo, Volagratis, and Weg.
de over the summer. Furtherm.
