Thursday, June 20, 2024 TUI Group is actively expanding its global footprint by focusing on sub-Saharan Africa, aiming to capitalize on the growing tourism potential in the region. This strategic move is part of the company’s broader effort to diversify its operations and enhance its market presence in emerging tourist destinations, recognizing the unique cultural and natural resources that sub-Saharan Africa offers to travelers. To accelerate this growth, TUI is implementing several initiatives, including partnerships with local tourism agencies and investments in sustainable tourism projects.
These efforts are designed to not only boost TUI’s presence in the region but also contribute positively to local economies and the preservation of natural and cultural heritage, aligning with global sustainability goals. Following a visit to Zanzibar and Kenya and the opening of the first hotel of the new TUI brand The Mora in Zanzibar, CEO Sebastian Ebel said: “Africa has great potential: culturally, scenically and economically. Demographically, we are encountering a young, dynamic society, which is a decisive advantage for a service industry.
We are already represented on the west coast with Cape Verde and Senegal, and in the north with Egypt, Morocco and Tunisia. Now another African cluster is being created on the east coast on the Indian Ocean. We are taking a holistic approach – environmental, social and economic sustainability are at the heart of our strategy when develo.
