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Thursday, May 30, 2024 Trip.com Group ignited plans for transformative growth at its Envision 2024 Global Partner Conference, engaging over 1,600 partners from beyond 50 countries. Themed “Charting the Next Chapter of Our Growth Together,” the conference highlighted emerging trends and opportunities poised to advance the travel industry.

Pioneering New Horizons in Travel With the travel sector advancing past recovery into a period of dynamic expansion, the conference addressed the critical question: “What comes next?” Participants showed keen interest in exploring future growth domains, particularly emphasizing the role of sustained innovation and technological advancements. Keynote speaker Mr. James Liang, Co-founder and Chairman of Trip.



com Group, underscored the transformative impact of artificial intelligence, showcasing TripGenie, Trip.com’s AI-driven travel assistant, as a groundbreaking tool set to revolutionize travel planning and booking. “Every industry needs to innovate and so does the travel industry.

We are constantly innovating in terms of efficiency, quality, customer service and even marketing. For instance, AI such as TripGenie can enhance customer service and marketing by integrating technology and content, to provide the best value to our customers,” he said. Mr.

Liang highlighted the transformative role of AI in the travel industry, noting its capacity to enhance productivity, improve customer service, and deliver highly personalized travel r.

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