Tuesday, June 25, 2024 A recent survey by FreedomPay and Toast has revealed critical insights into the top priorities of enterprise hospitality leaders in the travel sector. Key findings underscore the significance of data security, system integration, and growth facilitation in influencing merchant preferences and fostering trust in payment solutions and point-of-sale (POS) providers. Highlights from the Survey: “The survey with Toast highlights that integration, understanding customer behavior, and ensuring security are paramount for merchants,” said Nate Ware , SVP Sales & Digital Development at FreedomPay.
“This also shows that most merchants are striving for a fully integrated ecosystem to drive growth and enhance operational efficiency. At FreedomPay, we are committed to providing the integration and security that merchants need to thrive and succeed.” Understanding customer behavior, such as shopping and purchasing patterns, is crucial for improving the customer experience and boosting sales.
Merchants also prioritize security and minimizing system downtime to protect operations and ensure continuous business operations. Responsive and reliable customer support plays a vital role in building merchants’ confidence and trust. “The survey really underscores merchants’ need for seamless integration and a thorough understanding of customer behavior to fully enhance operational efficiency,” remarked Kelly Esten , GM of Enterprise at Toast.
“For merchants, p.
