JORDAN — TTAND’s annual travel agent conference kicked off in Jordan this week, celebrating the host agency’s 10 th anniversary. In collaboration with G Adventures, the Jordan Tourism Board and Royal Jordanian Airlines, TTAND is holding a week-long conference in three locations across Jordan for 284 participants. So it’s fitting that this year’s conference theme is “Trailblazers.
” And “being in Jordan is one example of that,” said Flemming Friisdahl, TTAND’s founder and president, during the opening session. He also showed agents a sneak peek of TTAND’s new hub that be easier to navigate with AI-powered tools for content creation. “We don’t want you to be computer geeks.
But we want you to see the analytics, the ability (to see) how many people go onto your site,” he said. “You’ll be able to build your own campaigns super, super fast, like way faster than you’ve done before.” TTAND travel agents and suppliers flew to Jordan on a chartered Dreamliner with Royal Jordanian Airlines.
Founded in 1963, the airline is looking to expand — and to bring more visitors to Jordan. “We ordered 30 brand-new aircrafts for the next three years and we want to double our size. And how do we do that? Mainly by promoting the country,” said Karim Makhlouf, chief commercial officer of Royal Jordanian Airlines.
Jordan receives fewer than 4 million tourists per year, he said, but the airline has plans to grow from 3.6 million passengers in 2023 to 7.2 million.
