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Saturday, June 29, 2024 Gavin Newsom, Governor California and Caroline Beteta, Visit California CEO, just declared that California still holds the largest market share in tourism in United States. As per the data unveiled today, travel spending in 2023 in California reached a record high of $150.4 billion, outdoing the earlier 2019 record amount of $144.

9 billion. From their world-famous coastline, to the tallest trees of the world, to their famous theme parks and cities, California is US’s coming attraction, Newsom said. Global visitors are coming to this city to see the wonder of the Golden State, improving their economy and generating high-paying job opportunities for years to come.



The recent report of the Economic Impact of Travel in California, made by Dean Runyan Associates and published by Visit California, said that tourism spending in 2023 was 3.8 percent higher than in pre-pandemic 2019 and 5.6 percent higher than 2022.

California tourism is back! It has started setting records and offering the business owners, workers, and all Californians who are dependent on travel as a foundation of the economy of their state, said Beteta. The industry has proved its capability to recuperate from any challenge once again, be it financial or environmental. California carries on to be US’s largest, most varied and resilient tourism economy.

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