Monday, May 20, 2024 Tourism Malaysia has selected Trove Tourism Development Advisors as its Public Relations Agency for the US and Canada. Trove’s mandate is to boost Malaysia’s visibility in the North American market and drive tourism from this region. They will lead initiatives such as campaign strategy, media relations, influencer collaborations, digital marketing, event coordination, and crisis management.
Mr. Akbal Setia, Vice President, Americas at Tourism Malaysia , said, “We are thrilled to collaborate with Trove on this initiative. Their proven track record and innovative, digital-savvy approach align perfectly with our goals to showcase Malaysia’s unique offerings to the North American audience.
” Mr. Danny Cohanpour, CEO of Trove , said “We are excited to partner with Tourism Malaysia to drive awareness among US and Canadian travelers. Malaysia is such an amazing destination for all types of travelers, from nature enthusiasts to adventure seekers, gastronomes, wellness enthusiasts, and more.
” By harnessing Trove’s proficiency in tourism marketing and media, this collaboration aims to broaden awareness and interaction, strengthen media alliances, and introduce novel influencer collaborations to draw increased visitors to Malaysia. This strategic alliance between Tourism Malaysia and Trove Tourism Development Advisors will enable the execution of strategic initiatives guiding Tourism Malaysia towards Visit Malaysia Year 2026, themed “Malaysia: A Cul.
