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Saturday, June 22, 2024 Tourism Kamloops is excited to announce the launch of its annual public opinion survey, beginning the week of June 17th. This thorough survey seeks to gather valuable feedback from Kamloops residents about their views and feelings regarding tourism in the area. The information gathered will be vital in shaping future plans and evaluating progress compared to past years.

The public opinion polling project will be conducted throughout June 2024. While specific participants cannot be targeted, Kamloops residents may receive random calls to participate in the survey. Additionally, residents may have the opportunity to participate in an online poll later in the month.



Tourism Kamloops is dedicated to understanding the community’s views on tourism to ensure that development strategies align with residents’ perspectives and aspirations. By conducting this annual poll, our team can track changes over time and make informed decisions that benefit both residents and visitors. Lisa White, Director of Community Development & Engagement for Tourism Kamloops, emphasized the importance of this research, stating , “This polling effort allows us to gather essential data directly from the community, helping us to understand residents’ sentiments towards tourism.

The insights gained will guide our strategic planning and ensure that our initiatives are in tune with the community’s needs and expectations.” Erik Fisher, CEO of Tourism Kamloops, shared, “Our an.

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