Wednesday, June 19, 2024 A year has flown by since Tourism Australia initiated the “Come and Say G’day” campaign in China. Continuing to make significant inroads in the market, the agency is now participating in the 618 Sales festival, China’s second-largest annual sales event, likened to Black Friday. This event showcases special promotions on the burgeoning Chinese social platform Little Red Book and through the established online travel agent (OTA), Ctrip (trip.
com). In a strategic move to tap into the burgeoning travel interest, Tourism Australia has partnered with 40 key distribution partners. This collaborative effort aims to offer the most enticing travel deals to Chinese consumers, spurring them to plan and book holidays in Australia.
The recent uptick in Chinese tourists visiting Australia is promising, and Tourism Australia is keen to see how this festival will further boost visitor numbers in the upcoming months. Tourism Australia, as the national agency, plays a pivotal role in attracting international tourists to the continent for leisure and business events. The organization’s efforts span 15 critical markets and include a blend of advertising, public relations, media engagements, trade shows, and consumer promotions.
Additionally, it engages in online communications and conducts consumer research to continually refine and target its marketing strategies effectively. This holistic approach ensures that Australia remains a top-of-mind destination for gl.
