Wednesday, June 19, 2024 With just one year to go until the much-anticipated 2025 British and Irish Lions Tour in Australia, Tourism Australia has rolled out the red carpet for the world’s most popular rugby podcast, “The Good, The Bad & The Rugby” (GBR). This significant visit features notable personalities including ex-England and Lions rugby star James Haskell, World Cup champion and former England captain Mike Tindall, and seasoned broadcaster Alex Payne. During their visit, the trio embarked on an adventurous journey across Australia, engaging in a variety of activities that highlight the quintessential Australian lifestyle.
Their adventures are part of a broader effort by Tourism Australia to promote the country as a prime destination for both leisure and business events on a global scale. Tourism Australia, a pivotal agency of the Australian Government, plays a crucial role in boosting international tourism. With operations spanning 15 key global markets, their initiatives encompass a wide range of strategies such as engaging advertising campaigns, comprehensive PR and media programs, participation in trade shows, and conducting consumer research.
These efforts are aimed at enhancing Australia’s visibility as a top travel destination, building up to major events like the British and Irish Lions Tour. Fans of rugby and travel can get a glimpse of what GBR experienced in Australia by checking out their series of challenges and activities showcased through various.
