Wednesday, June 19, 2024 Tourism Australia announces Chloe Williams as the winner of the 2024 youth-sector development scholarship. Tourism Australia, along with its partners, the Backpacker & Youth Tourism Advisory Panel (BYTAP) and the Australian Tourism Export Council (ATEC), is delighted to announce Chloe Williams as the recipient of the 2024 youth-focused development scholarship. This prestigious award marks the first of its kind aimed at fostering increased distribution engagement and cultivating future leadership within the tourism sector.
Chloe Williams, currently serving as Marketing Coordinator at ULTIMATE Adventure Travel in Sydney, has demonstrated exceptional growth and leadership since joining the company in 2018. Initially starting as a Product Coordinator for the UltimateOz program, Chloe has made significant strides in her career. Steve Mitrevski, General Manager at ULTIMATE Adventure Travel, praises her for her remarkable journey of growth, innovation, and leadership within the organization.
Tourism Australia, the national agency charged with promoting Australia as a premier travel destination, conducts its operations across 15 major international markets. Its initiatives encompass a broad spectrum of activities ranging from advertising, public relations, and media programs to trade shows, industry programs, consumer promotions, online engagements, and market research. These efforts are all aimed at boosting Australia’s appeal to leisure and business trave.
