Wednesday, June 12, 2024 The Tourism AI Network is excited to announce a groundbreaking report on AI adoption and usage in businesses worldwide, presented by WSI, a global digital marketing agency and a Trailblazing Partner of the Tourism AI Network. Titled “Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses,” the report provides essential insights into how businesses, particularly small and medium-sized enterprises (SMBs), are leveraging artificial intelligence to drive growth, improve efficiency, and achieve a competitive advantage. The survey, which included responses from over 500 SMB decision-makers, reveals a high level of optimism about AI, with 72% of participants confident that AI will help them achieve their business objectives within the next year.
However, the report also underscores the need for increased AI education and strategic planning, as 62% of business owners acknowledged a lack of in-house AI expertise. Peter Pilarski, Founder of the Tourism AI Network, emphasized the importance of this report for the tourism industry: “This report is a vital resource for tourism businesses looking to stay ahead in the quickly changing business environment. By understanding and integrating AI, these businesses can unlock new opportunities for growth and innovation.
Our support in promoting these findings underscores the Network’s commitment to providing the tools and knowledge necessary for our community to thrive in the age of .
