Kerridge, who owns The Hand and Flowers in Buckinghamshire, the first pub with two Michelin stars, said it is “going to be very difficult” for the Clarkson’s Farm star. Clarkson revealed at the weekend that he paid “less than £1 million” for The Windmill, which is set in five acres of countryside near Burford in Oxfordshire. He will sell his own Hawkstone lager as well as produce reared on his nearby Diddly Squat Farm.
Kerridge now hopes Clarkson will highlight the challenges that face the hospitality industry in the same way he did with farming when he bought the Cotswolds farm and started his reality show Clarkson’s Farm. The chef told ITV’s Good Morning Britain: “It’s very, very difficult operating a pub. Even if it’s busy and packed on a Saturday night, the profit margin is very, very small, particularly when you’re a wet-led (drink-led) pubs.
“You need to be busy on Monday and Tuesday lunchtime, not just a weekend, and the pressures that come into that business are absolutely huge. “Revenues look like they may be busy, you turn up on a Sunday lunch and it is packed, that doesn’t necessarily mean to say it’s making money. “It’s going to be very difficult.
I’m very pleased that Jeremy’s taken that on because what he did for British farming, he showed actually how difficult it was and how hard it was to make it work. “This will be another opportunity for us and the rest of the UK to see how difficult is it to run a pub because he wil.
