Monday, May 20, 2024 Innomix, together with Zhangbi Fortress in Shanxi, has initiated an immersive Location-Based Mixed Reality (LBMR) project, featuring the World Castle Association as a strategic partner. The partnership seeks to engage audiences through its unique intellectual property theme, “Oriental Ancient Castle Adventure + The Twenty-Eight Lunar Mansions,” offering a uniquely immersive experience. In 2023, LBMR emerged as a trailblazer in offline immersive entertainment and cultural tourism.
By delivering a multi-player, fully sensory virtual reality adventure across expansive settings, LBMR redefines the frontiers of multidimensional exploration, offering visitors unmatched and engaging experiences. One of LBMR’s projects centered on the Egyptian pyramids has gained considerable acclaim, attracting a large number of visitors and generating significant revenue and profits. LBMR’s application in cultural tourism scenarios shows vast promise, setting the stage for transformative improvements in both cultural engagement and entertainment experiences.
LBMR facilitates dynamic interactions among individuals, virtual characters, and their environments by seamlessly integrating elements from gaming, film & television, and exhibitions. This groundbreaking convergence forges a deeply immersive realm, allowing users to immerse themselves in varied narratives and interactive features in novel ways, thereby revolutionizing the way culture and entertainment are experience.
