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Wednesday, July 3, 2024 Thailand has launched an innovative tourism campaign featuring the popular art toy mascot Labubu to draw eight million Chinese visitors and attract art toy enthusiasts globally. The initiative, spearheaded by the Tourism Authority of Thailand (TAT), aims to enhance Thailand’s recognition among international tourists. The TAT Governor, Thapanee Kiatphaibool , highlighted Labubu’s selection as a promoter for Thai tourism, emphasizing its potential to boost Thailand’s appeal.

“The art toy market has seen significant global growth, and Labubu’s popularity will support our efforts to attract more international tourists,” said Thapanee. On July 1, TAT hosted a welcome ceremony for Labubu, marking the mascot’s visit to Thailand from July 1 to July 4. During this period, Labubu will film a travel promotional video at prominent Bangkok landmarks, including Siam Square, the Temple of the Emerald Buddha, and Lumpini Muay Thai Stadium.



In conjunction with the campaign, Chinese online travel agents will offer special tour packages to Chinese tourists. These packages aim to sell at least 20,000 tours to popular destinations such as Bangkok, Pattaya, and Chon Buri. The collaboration underscores Thailand’s proactive approach to reviving its tourism sector.

Karen Chen, Vice-President of Pop Mart International Group, noted Labubu’s popularity in Thailand, highlighting its status as one of the company’s top-selling mascots. “A new Pop Mart featuring.

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