, /PRNewswire/ -- , home of the World's #1 bourbon Jim Beam , is excited to announce several new visitor experiences and an expanded events calendar this year. New offerings include brand-specific consumer experiences for Knob Creek and Jim Beam and for the first time ever, consumers will have access to the state-of-the-art Fred B. Noe Distillery with a limited series of " " events where guests can enjoy a personalized tour and tasting led by one of our Master Distillers, Fred or .
These newly designed experiences have been thoughtfully curated to make guests feel part of the First Family of Bourbon and immerse them into their 229 years of whiskey-making expertise. In 2022, The James B. Beam Distilling Co.
underwent a multi-million-dollar campus renovation including a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and adding The Kitchen Table restaurant, further establishing the distillery as a must-visit tourism destination. Since then, daily visits have increased by 60%, and last year alone, The James B.
Beam Distilling Co. welcomed over 126,000 visitors. This is part of a larger post-pandemic tourism trend and travel boom, and according to the Kentucky Distillers' Association, the Kentucky Bourbon Trail surpassed a record-breaking two million visitors in 2022.
For the first time in 229 years, father and son Master Distillers are working alongside one another to continue inventing and reinventing the American Whiskey category. , 7th Generation Master.
