Wednesday, July 3, 2024 Centara Hotels & Resorts has once again been recognized as the strongest brand in Brand Finance’s prestigious “Thailand 50” report for 2024. This accolade marks the second consecutive year that Centara Hotels & Resorts has topped this distinguished list, following the recognition of its flagship five-star concept, Centara Grand, as Thailand’s best brand last year. This achievement reaffirms Centara’s position at the pinnacle of customer satisfaction and service excellence in the hotel industry.
Brand Finance’s “Thailand 50” report evaluates brands based on a range of criteria, including brand equity, trust, and financial performance. Centara’s top spot as a corporate brand, rather than its popular Centara upscale hotel concept, reflects the significant strides this proud Thai company has made towards becoming a top 100 global hotel operator by 2027. The past year has been a remarkable period for Centara Hotels & Resorts.
Among the major projects completed was the launch of Centara Grand Hotel Osaka, a spectacular 33-storey urban icon marking the group’s debut in Japan. This significant opening demonstrates how Centara is continuing to introduce its industry-leading brands to key global destinations. Meanwhile, in Thailand, the launch of Centara Ayutthaya underscored the company’s commitment to bringing world-class hospitality to all parts of the kingdom.
Additionally, the recent opening of COSI Vientiane Nam Phu in Laos marked the.
