Sunday, July 7, 2024 The Tourism Authority of Thailand (TAT) is setting an ambitious target of attracting 8 million Chinese tourists in 2024. However, achieving this goal hinges on airlines significantly increasing seat capacity on China routes to surpass 80% of pre-pandemic levels. Chinese Tourist Boom Chinese visitors have already become the leading source of foreign tourists in Thailand as of June 2024.
With 3.5 million arrivals, they outpaced travelers from Malaysia (2.4 million) and India (1 million).
Seat Capacity Challenges: The Tourism Authority of Thailand (TAT) acknowledges the challenge in reaching their target. Both Thai and Chinese airlines are facing aircraft shortages, making it difficult to expand seat capacity. Additionally, some airlines prioritize domestic flights over international routes.
Strategies for Increased Arrivals: TAT is implementing a multi-pronged approach to incentivize airlines and boost Chinese tourist arrivals: Second-Tier City Focus: TAT encourages Chinese carriers to operate direct flights to Thailand’s secondary cities with international airports, including Chiang Rai, U-tapao (Chon Buri), and Surat Thani. Promotional Activities: TAT plans to launch travel promotions and events to stimulate demand on Chinese routes, potentially increasing airline load factors and justifying increased capacity. Landing Fee Considerations: TAT acknowledges airlines’ concerns about landing fees and aims to collaborate with Airports of Thailand (AOT) to .
