The singer-songwriter, 34, will play a three sold-out shows at Wembley Stadium from Friday, before she returns to the venue for five nights in August. London is hosting more Eras Tour shows than any other city in the world, with nearly 640,000 people expected to attend across the eight dates. To celebrate her arrival in the capital, murals, a special Tube map, a Taylor trail and a series of events have been created to entertain the Swifties.
Wembley Park is hosting two new public artworks including a large mural on the Spanish Steps, which are being temporarily renamed the “Swiftie Steps”. The steps, which connect Wembley Stadium and the OVO Arena Wembley, will feature Auras created by artist Frank Styles which have been compiled digitally from more than 30 separate physical paintings. Below the steps will be the Ready For It mural painted by MurWalls & HUMOR which features a portrait with lyrics interwoven across the artwork.
A Taylor trail launching on Friday will celebrate places across the capital that are referenced in her music, with venues displaying vinyl stickers in their windows to welcome fans. Notable locations on the trail include the West End, Soho, Bond Street, Camden Market, Highgate, Hampstead Heath, Vauxhall, Shoreditch, Hackney, Brixton and Kentish Town. Fans will be able to access the trail through QR codes at participating venues and on the Visit London website, which has created a guide to the many events taking place across the city including brunch.