Thursday, May 23, 2024 Superplastic, the iconic IP factory known for its contributions to animated entertainment, music, fashion, and collectible art toys, has announced a significant collaboration with AREA15, a leader in immersive entertainment. This partnership marks the debut of Superplastic’s animated characters in the real world. In a groundbreaking move, Superplastic will establish an experiential venue within the AREA15 entertainment district later this year.
This venture promises a fresh kind of engagement, merging Superplastic’s trademark mischief and whimsy with elements of art, hype culture, and fashion. AREA15, situated just moments away from the Las Vegas Strip, attracts over 3 million visitors annually with its dynamic array of attractions. The addition of the Superplastic experience will enrich AREA15’s diverse offerings, which include interactive exhibits, cutting-edge technology experiences, live events, culinary delights, and globally renowned immersive attractions like Meow Wolf’s Omega Mart, Illuminarium, Five Iron Golf, Dueling Axes, and more.
’ “We’re thrilled to expand the Superplastic brand and characters to immersive entertainment,” says Superplastic CEO Jennifer van Dijk, “There is no better partner for us in this space than AREA15—we have a deep interest in growing intellectual property and entertainment that blends the digital and physical worlds. This is something we can powerfully scale over time.” “We welcome the addition.
