Monday, June 24, 2024 A recent study by Turo, Canada’s leading car sharing marketplace, in collaboration with Maru/Blue, has unveiled Canadians’ travel preferences for this summer. The study highlights their favored modes of transportation, types of trips, and concerns about vacationing in a challenging macroeconomic environment. The study reveals that Canadians show a strong preference for driving over flying to their vacation destinations: A majority of Canadian respondents (65%) prefer road trips to flying, citing several benefits: “Results from the study strongly indicate Canadians have an appetite to road trip this summer as it offers more personalization, from taking spontaneous pit spots along the way, packing extra items like camping gear or bicycles, or even bringing your dog along for the ride,” says Cedric Mathieu, Senior Vice President and Head of Turo Canada.
“We’re seeing Canadians turn to Turo for these road trips because they can pick the exact vehicle they want for any adventure, whether that’s a family-friendly SUV, a sleek convertible, or anything in between.” In addition to recognizing the advantages of road trips, Canadians, particularly Gen Zs (respondents aged 18-27), expressed specific hesitations regarding air travel: Navigating Travel Costs Amid Rising Living Expenses Among the generations surveyed, Gen Z is particularly concerned about the cost of travel, despite being the most willing to allocate a significant portion of their incom.
