Tuesday, June 11, 2024 Big Idea Advertising unveils a vibrant rebrand for St. Maarten Tourism, introducing a new logo, tagline “Twice The Caribbean,” and dynamic branding elements. Big Idea Advertising, a leader in travel and tourism marketing, has executed a thorough rebrand for the St.
Maarten Tourism Bureau. As the island’s new agency of record, their initial move was to launch a fresh logo, comprehensive branding guidelines, and the spirited tagline, “Twice The Caribbean,” highlighting the island’s dual French and Dutch heritage. The updated logo, tagline, and branding elements are prominently displayed around St.
Maarten, particularly in front of the Tourism Bureau offices. These elements also feature across various media, including print, digital, social platforms, promotional items, and marketing materials. Steve Defontes, Founder and President of Big Idea Advertising, emphasized that the new logo’s vibrant colors and design are inspired by the island’s rich culture and history.
The green and blue shapes symbolize the ocean and nature, while the brown pelican, the national bird, and the yellow sage, the national flower, are artistically integrated into the design. These elements combine to form the island’s shape, encapsulating its essence. The rebranding process was extensive.
Defontes noted that it involved significant strategic research, including numerous focus groups and discussions with a variety of stakeholders, such as government officials, ho.
