Thursday, July 11, 2024 Southwest Airlines introduces a novel initiative, a shoppable flights program, tailored to resonate with its younger audience directly on TikTok. By collaborating with creators immersed in various TikTok subcultures, Southwest aims to showcase travel inspiration while facilitating straightforward booking options on their LUV airline. Julia Melle, Director of Brand & Content at Southwest Airlines, expressed enthusiasm about the initiative, noting, “Our interactions with Customers and Employees have proven the impactful nature of influencer collaborations.
These partnerships not only amplify our brand’s vibrant and accommodating nature but also enhance visibility across all fare options. Why limit your TikTok shopping to just outfits when you can book your flight as well?” This unique booking opportunity is available on the TikTok platform from today until October 13. During this period, ten influencers from strategic locations like Hawaii, Orlando, Chicago, San Diego, Las Vegas, Austin, among others, will promote this feature through engaging content and a convenient ‘book now’ button during the 14-week promotional campaign.
Moreover, Southwest has also unveiled the Summer of Go sweepstakes. This new promotion gives Customers weekly opportunities to win one of ten enticing travel packages to various popular vacation spots..
